Apple officialized AR, now what?
- July 5, 2017
- Joe
- knowledge
- No Comments
Last month Apple finally came out of the closet and showed ARKit (officialized), their vision/version of how AR should be. From the get go, Apple’s ARKit is -technologically- nothing new. ARKit comes from their acquisition of Metaio. As a matter of fact, considering the previous acquisition, ARKit is a downgrade from what Metaio offered. Of…
Rushing to AR
- May 16, 2017
- Joe
- Events, knowledge
- No Comments
Two weeks ago Facebook rushed to publish two new AR features: Frame Studio & Camera effects. As always, any expansion on AR is a good thing. That said, Mr. Zuckerberg himself said -during the introduction- that those features will take time to be deployed, they just wanted to show the roadmap of the possible evolution…
Two unintended consequences of the autonomous car project
- April 11, 2017
- Joe
- knowledge
- No Comments
Google has an excellent PR machine. Among the several moonshots projects they endeavour was one into making cars self drive. At the beginning it was an experiment, however the PR machine -unintentionally- started making as if Goolge was going to disrupt their next industry: automobile. A situation that was quickly noticed by the establishment. Consequence…
The true location cloud computing
- February 20, 2017
- Joe
- knowledge
- No Comments
The cloud concept is meant to be ethereal, floating, that we don’t need to worry about it. It has worked! However, cloud computing is very real, which means it has a real physical presence and cost. So, how does the cloud exist? Floating around Server In reality the cloud is a bunch of servers, located…
The curios case of tech’s business model pendulum
- January 17, 2017
- Joe
- entrepreneurship, knowledge
- No Comments
In the beginning In the 70s Bill Gates and Paul Allen were programmers. Different from a formal employment, both of them only made software to whoever needed. As such, they needed compensation -at least- to make a living. However, there was one problem, up until that time, a programmer worked for a company which made…
The challenging reality for Magic Leap
- December 12, 2016
- Joe
- entrepreneurship
- No Comments
In case you’re not aware of, Magic Leap is one of the hottest startup lately. Their pitch? An AR company with a technology that’s going to revolutionize the field As such, they’ve raised (up until today) ~1.4$ Billion. Many big investors are behind this company, including Alphabet. Presumably most of them have seen a private…
Monterrey Tech
- November 15, 2016
- Joe
- us
- No Comments
Monterrey Tech (Tecnológico de Monterrey) is one of the world’s most prestigious universities. As part of our recent trip to Mexico, we engaged with them on how we can mutually collaborate. The result of this collaborations is, Tec Monterrey will be supplying us with the points of interest so they can be put into Terra…
Mexico DF
- November 1, 2016
- Joe
- entrepreneurship, Events, us
- No Comments
Last week I had the great opportunity to visit Mexico city (a.k.a, Mexico DF: Federal District). I had the chance to get to know this wonderful, vast, complex and majestic city. The visit was mainly to expand our business and market what Terra Icons does. I met amazing people, companies and future partners. I continue…
Native or Hybrid mobile app?
- September 13, 2016
- Joe
- knowledge
- No Comments
Mobile In the mobile world, programming for an smartphone is divided in native or non-native (i.e. hybrid). But … what is it? Each OS manufacturer (i.e. Google’s Android & Apple’s iOS) develops their platform to be programmed in a certain way with a certain language using a defined set of instructions, known as APIs (application…
Pokemon Go changed forever user behaviour towards AR
- August 1, 2016
- Joe
- knowledge
- No Comments
There’s has been a lot a talk about Pokemon Go. We are going to focus on how it benefits AR, because, well … we do AR. First things first We weren’t that far off (4 years ago) when we predicted Google was doing data mining with Ingress. If you want all the details, I suggest…