The internet is full of gossip and rumours. That being said, sometimes the source of those rumours are quite credible. In this case, this article is mentioning that Layar is being bought by blipAR. We think this is true. Why is do we think so? Well, around two years ago we saw that Layar changed…
Previously we have talked about Word Lens, one of the first truly practical apps using AR. In case you didn’t you about them, check this video out, this is what they did: Word Lends is made by Quest Visual, last week Google bought Quest Visual. The initial and logical conclusion is that Google is buying…
The photo above is making rounds on social media. Think about the whole evolution that happened in just 10 years. Thanks to Moore’s law, now we can comfortably carry around an entire video library of DVDs within our phones. This trend is going to continue, at least in mid-term, as long as we humans continue to…
About year ago we made the decision to funnel our City Icons series into one app. The decision was not easy, because it meant changing our AR engine, which is based on Layar. The app became Terra Icons v 1.0, still depends on Layar, but that was going to be the last and only version…
On this blog we write about stuff, any stuff that we see fit. On this opportunity I’ll share some movies which I think a worth seeing from an entrepreneurial point of view. Some of them are true stories, some are fictional, some are funny. In any case, each movie might offer a lesson on: trying…
Marc Andreeseenn (the founder of Netscape) said it best: The problem with new technology: new technology is not worth much until it’s worth a lot. The previous applies almost to any technology widely adopted by humanity. Let’s take a look on how this phrase applies to mobile web design. Since the dawning of mobile Internet,…
It’s no secret that our content is based on using the Layar AR engine. Last week Layar took one step further into Google Glass, by releasing the Layar app for Google Glass. Certainly, Layar is not the first one to do this in the AR world, Metaio and Wikitude have already made their stuff available…
Mobile AR has been driven by three main parties: Wikitude, Layar & Metaio. As we shared some time ago, all three used proprietary AR format, for the simple fact that each one was trying to figure it out how to do it. Thus deploying AR was first based on which platform to use, leaving the…
The Dx3 conference took place last week in Toronto, Canada. We went there as attendants, to feel the pulse of the digital advertising industry. The conference exhibitions are -still- focused on Web advertising, for a simple reason: Is where -still- the money is. While mobile has grown incredibly, is -still again- catching up with the…
The computing industry is trying to make HTML5 THE standard, specially for the mobile world. And why not? The dream under HTML5 is write once deploy everywhere, a dream started by Sun with Java, we all know where that stands. Native vs. Web There has been a long debate on whether to take the native…