Google latests Acqui-hire: Quest Visual
- May 20, 2014
- Joe
- knowledge
- No Comments
Previously we have talked about Word Lens, one of the first truly practical apps using AR. In case you didn’t you about them, check this video out, this is what they did: Word Lends is made by Quest Visual, last week Google bought Quest Visual. The initial and logical conclusion is that Google is buying…
The inevitability of wearables
- May 12, 2014
- Joe
- knowledge
- 2 Comments
The photo above is making rounds on social media. Think about the whole evolution that happened in just 10 years. Thanks to Moore’s law, now we can comfortably carry around an entire video library of DVDs within our phones. This trend is going to continue, at least in mid-term, as long as we humans continue to…
The coming of Terra Icons 2.0
- May 7, 2014
- Joe
- us
- 1 Comment
About year ago we made the decision to funnel our City Icons series into one app. The decision was not easy, because it meant changing our AR engine, which is based on Layar. The app became Terra Icons v 1.0, still depends on Layar, but that was going to be the last and only version…
15 movies an entrepreneur should watch
- April 28, 2014
- Joe
- entrepreneurship
- No Comments
On this blog we write about stuff, any stuff that we see fit. On this opportunity I’ll share some movies which I think a worth seeing from an entrepreneurial point of view. Some of them are true stories, some are fictional, some are funny. In any case, each movie might offer a lesson on: trying…
The ironic adoption of mobile web design
- April 7, 2014
- Joe
- knowledge
- No Comments
Marc Andreeseenn (the founder of Netscape) said it best: The problem with new technology: new technology is not worth much until it’s worth a lot. The previous applies almost to any technology widely adopted by humanity. Let’s take a look on how this phrase applies to mobile web design. Since the dawning of mobile Internet,…
City Icons (our content) now available in Google Glass
- March 31, 2014
- Joe
- knowledge
- No Comments
It’s no secret that our content is based on using the Layar AR engine. Last week Layar took one step further into Google Glass, by releasing the Layar app for Google Glass. Certainly, Layar is not the first one to do this in the AR world, Metaio and Wikitude have already made their stuff available…
We the people of AR
- March 18, 2014
- Joe
- knowledge
- No Comments
Mobile AR has been driven by three main parties: Wikitude, Layar & Metaio. As we shared some time ago, all three used proprietary AR format, for the simple fact that each one was trying to figure it out how to do it. Thus deploying AR was first based on which platform to use, leaving the…
Dx3 conference
- March 10, 2014
- Joe
- Events
- No Comments
The Dx3 conference took place last week in Toronto, Canada. We went there as attendants, to feel the pulse of the digital advertising industry. The conference exhibitions are -still- focused on Web advertising, for a simple reason: Is where -still- the money is. While mobile has grown incredibly, is -still again- catching up with the…
AR with HTML5
- March 4, 2014
- Joe
- knowledge
- No Comments
The computing industry is trying to make HTML5 THE standard, specially for the mobile world. And why not? The dream under HTML5 is write once deploy everywhere, a dream started by Sun with Java, we all know where that stands. Native vs. Web There has been a long debate on whether to take the native…
Google Glass Immersions, true AR
- February 17, 2014
- Joe
- knowledge
- No Comments
When the initial video of Google Glass appeared online, many people automatically confused it with an AR device, which is, overlaying information on top of a live feed camera view. However, the first edition of Glass Explorers did not support any type of AR. Glass was “just” an tiny screen mounted over a eye glasses…