Rushing to AR
- May 16, 2017
- Joe
- Events, knowledge
- No Comments
Two weeks ago Facebook rushed to publish two new AR features: Frame Studio & Camera effects. As always, any expansion on AR is a good thing. That said, Mr. Zuckerberg himself said -during the introduction- that those features will take time to be deployed, they just wanted to show the roadmap of the possible evolution…
Two unintended consequences of the autonomous car project
- April 11, 2017
- Joe
- knowledge
- No Comments
Google has an excellent PR machine. Among the several moonshots projects they endeavour was one into making cars self drive. At the beginning it was an experiment, however the PR machine -unintentionally- started making as if Goolge was going to disrupt their next industry: automobile. A situation that was quickly noticed by the establishment. Consequence…
The true location cloud computing
- February 20, 2017
- Joe
- knowledge
- No Comments
The cloud concept is meant to be ethereal, floating, that we don’t need to worry about it. It has worked! However, cloud computing is very real, which means it has a real physical presence and cost. So, how does the cloud exist? Floating around Server In reality the cloud is a bunch of servers, located…
The curios case of tech’s business model pendulum
- January 17, 2017
- Joe
- entrepreneurship, knowledge
- No Comments
In the beginning In the 70s Bill Gates and Paul Allen were programmers. Different from a formal employment, both of them only made software to whoever needed. As such, they needed compensation -at least- to make a living. However, there was one problem, up until that time, a programmer worked for a company which made…
Native or Hybrid mobile app?
- September 13, 2016
- Joe
- knowledge
- No Comments
Mobile In the mobile world, programming for an smartphone is divided in native or non-native (i.e. hybrid). But … what is it? Each OS manufacturer (i.e. Google’s Android & Apple’s iOS) develops their platform to be programmed in a certain way with a certain language using a defined set of instructions, known as APIs (application…
Pokemon Go changed forever user behaviour towards AR
- August 1, 2016
- Joe
- knowledge
- No Comments
There’s has been a lot a talk about Pokemon Go. We are going to focus on how it benefits AR, because, well … we do AR. First things first We weren’t that far off (4 years ago) when we predicted Google was doing data mining with Ingress. If you want all the details, I suggest…
Local Businesses presence in geo AR
- May 16, 2016
- Joe
- entrepreneurship, knowledge
- No Comments
Since the day we started working on AR, one of the way we envisioned it’s potential was by business being present on the medium (geo AR). Geo AR it’s not the only use case of this technology, however we believe is the strongest one as it’s base on functionality rather than entertainment (nothing wrong with…
To ease Uber entry, make it electric only
- May 10, 2016
- Joe
- entrepreneurship, knowledge
- No Comments
Many of us have seen or witness the worldwide battle between Uber and taxi drivers. Long history short, taxi drivers are defending their livelihood, while Uber represents the new way of working. The thing is, taxi services around the world are regulated by cities. So, in order to operate a taxi, the owner of it…
The stealth battle for 360 video VR domination
- May 3, 2016
- Joe
- knowledge
- 2 Comments
Virtual Reality has always been about generating virtual environments for its user. 360 Cinema has been around for decades, however VR was all about generating graphics for it. When Facebook purchase of Oculus made commercial VR a probable success, it was natural to try to put 360 video on the future Oculus platform. On the…
To web host? or to Cloud? That is the question
- March 22, 2016
- Joe
- knowledge
- No Comments
Frequently I stumble with customers that are torn, or don’t know whether to host their project on the cloud or with a web hosting. So with the objective of clarifying which path to follow, lets compare those two worlds. The following will try to help non technical people and developers alike, while they don’t…