ar political campaigns

AR in political campaigns

  • Joe
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In the developed world, political campaigns are a challenge. People used to democracy, take it for granted, thus many show apathy for engaging in the political debate. As a consequence politicians have to use any medium available in order to get some attention from the electorate. Previously they have used TV, Radio and print advertisement,…

project tango available more countries worth

Project Tango available for more countries, but is it worth it?

  • Joe
  • entrepreneurship
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Project Tango is one of the many experiments Google Alphabet has. In short, is a tablet with extra sensors that enables it to have enhanced functionality no other tablet (or computer) has. Specifically it can sense the world around the device (it did it way before HoloLens was announced), and with this information, it can…

effect apple buying metaio

Effects of Apple buying Metaio

  • Joe
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Well it’s official, Apple bought Metaio. So what could happen? In order to understand better the whole thing is important to know what Metaio (and other SDKs) does. AR SDKs To enable augmented reality (AR) in any app there are three paths to chose: Develop the AR code yourself. Unless the developing of this code…

hololens game changer augmented reality

Why HoloLens is a game changer for augmented reality?

  • Joe
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Keyword: triggers. Just until recently, computing devices (PCs, tables, smartphones, etc.) needed a physical object or information on where to overlay the augmented reality experience. HoloLens changes all this. As always, it obvious today, but it wasn’t the case until not that long ago. Let’s see … The whole point of AR is to overlay…

hololens google glass

HoloLens vs Google Glass

  • Joe
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As you may know, Microsoft revealed their latest technology product: HoloLens, which -understandably- made a lot of noise on the media. Lets start by the one similarity they (Glass & HoloLens) have: They’re both -at their core- augmented reality products. Neither company calls them that way, nevertheless, they’re. They both overlay information on top of…

challenges smartcities

Challenges of SmARtCities

  • Joe
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As always, there’s buzz about something. Among many topics, one that touches our domain is SmartCities. Long history short, SmartCities is based around the concept of everything and everybody in a city communicating. So, the challenge here is getting this communication take place. But what precisely is being communicated? The idea is that buildings can…

bliYAR, the newest player in the AR world

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The internet is full of gossip and rumours. That being said, sometimes the source of those rumours are quite credible. In this case, this article is mentioning that Layar is being bought by blipAR. We think this is true. Why is do we think so? Well, around two years ago we saw that Layar changed…

Google latests Acqui-hire: Quest Visual

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Previously we have talked about Word Lens, one of the first truly practical apps using AR. In case you didn’t you about them, check this video out, this is what they did: Word Lends is made by Quest Visual, last week Google bought Quest Visual. The initial and logical conclusion is that Google is buying…

The coming of Terra Icons 2.0

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About year ago we made the decision to funnel our City Icons series into one app. The decision was not easy, because it meant changing our AR engine, which is based on Layar. The app became Terra Icons v 1.0, still depends on Layar, but that was going to be the last and only version…

City Icons (our content) now available in Google Glass

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It’s no secret that our content is based on using the Layar AR engine. Last week Layar took one step further into Google Glass, by releasing the Layar app for Google Glass. Certainly, Layar is not the first one to do this in the AR world, Metaio and Wikitude have already made their stuff available…